Privacy Policy
Privacy Policy
This Privacy Policy explains how MARV, s.r.o. ("we", "us", "our"), the operator of this online store and authorized distributor of the incognito® brand for Central Europe, processes your personal data in accordance with Regulation (EU) 2016/679 (GDPR) and applicable national legislation.
1. Data Controller
- MARV, s.r.o.
- Registered office: Medkova 1591/34, Pražské Předměstí, 500 02 Hradec Králové, Czech Republic
- Company ID (IČO): 05898587
- Tax ID (DIČ): CZ05898587 (currently not a VAT payer)
- Registered with the Regional Court in Hradec Králové, file C, insert 39096
- Email: info@incognito.eco
2. Personal Data We Collect
We collect only the data necessary to fulfil our contract with you and to comply with legal obligations:
- Identification data: first name, last name
- Contact data: email address, phone number, billing and delivery address
- Order data: products purchased, order value, payment method
- Technical data: IP address, browser type, device identifiers, cookies
- Communication: messages you send to our customer service
3. Purposes and Legal Bases of Processing
- Performance of contract (Art. 6(1)(b) GDPR): processing your order, delivery, payment, returns
- Legal obligation (Art. 6(1)(c) GDPR): tax, accounting and consumer protection laws
- Legitimate interest (Art. 6(1)(f) GDPR): fraud prevention, network security, direct marketing to existing customers
- Consent (Art. 6(1)(a) GDPR): newsletters, non-essential cookies, marketing
4. Retention Periods
- Order and accounting data: 10 years (statutory archiving obligation)
- Customer account data: until account deletion plus 3 years
- Marketing consent records: until consent withdrawal plus 3 years
- Cookies: see our cookie banner for individual lifetimes
5. Recipients of Personal Data
We share data only with trusted processors strictly to fulfil the purposes listed above:
- Carriers and logistics partners (e.g. Czech Post, PPL, Zásilkovna, DPD)
- Payment service providers
- IT and hosting providers (including Shopify Inc.)
- Accounting and tax advisors
- Public authorities where required by law
6. International Transfers
Some processors operate outside the European Economic Area. Where this happens, we rely on European Commission adequacy decisions or Standard Contractual Clauses to ensure an equivalent level of protection.
7. Your Rights
Under the GDPR you have the right to:
- Access your personal data
- Request rectification or erasure
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
- Lodge a complaint with your national supervisory authority
Requests can be sent to info@incognito.eco. We respond within one month.
8. Cookies
We use essential cookies necessary for the website to function, and, with your consent, analytics and marketing cookies. You can manage cookie preferences at any time via our cookie banner.
9. Security
We apply appropriate technical and organisational measures (encrypted connections, access controls, regular reviews) to protect your data from unauthorised access, loss or disclosure.
10. Contact
For any privacy-related questions please contact us at info@incognito.eco.
Last updated: 5 May 2026.