Every year on 25 April, World Malaria Day helps raise awareness of one of the world's most serious mosquito-borne diseases and the importance of prevention.
For many travellers, mosquito bites are little more than an inconvenience — itchy, irritating and frustrating. But in some destinations, they can pose a far more serious health risk.
According to the World Health Organization (WHO), there were an estimated 263 million malaria cases globally in 2023, with around 597,000 deaths worldwide. Malaria remains preventable and treatable, yet it continues to affect millions of people each year.
If you are travelling abroad, particularly to tropical or subtropical regions, understanding the risks and knowing how to avoid mosquito bites is one of the simplest ways to travel more safely.
What Is Malaria?
Malaria is a disease caused by parasites and spread through the bite of infected Anopheles mosquitoes. It is found in many parts of the world, particularly in regions of:
- Sub-Saharan Africa
- South and Southeast Asia
- Central and South America
- Parts of the Middle East
- Some island destinations
Symptoms often include fever, chills, headache, fatigue and muscle aches. In some cases, malaria can become severe if not treated quickly.
If you are unsure about the risks in your destination, always check the latest NHS Fit for Travel, TravelHealthPro, or official government travel health advice before you go.
Why Malaria Prevention Still Matters
While huge progress has been made globally, malaria has not gone away. The WHO continues to highlight several ongoing challenges, including:
- Climate change affecting mosquito habitats
- Insecticide resistance in some regions
- Rising international travel
- Pressure on healthcare systems in affected countries
For travellers, that means preparation still matters. Even if you are not heading to a malaria-risk destination, preventing mosquito bites can help reduce discomfort, skin irritation, poor sleep and exposure to other insect-borne illnesses.
How to Avoid Mosquito Bites When Travelling
Good protection rarely comes down to one product alone. It is usually a combination of habits that work together.
1. Use Insect Repellent Properly
Apply repellent to exposed skin before heading outdoors and reapply as directed, especially in hot weather or after swimming.
2. Cover Up in Peak Mosquito Hours
In some destinations, mosquitoes are more active around dawn and dusk. Loose-fitting long sleeves, trousers and socks can help reduce exposed skin.
3. Avoid Strong Fragrances
Some heavily scented toiletries, perfumes and lotions may attract insects. It can be worth switching to neutral products while travelling.
4. Protect Your Room
Use mosquito nets where provided, keep doors and windows screened where possible, and consider room-based deterrents if appropriate.
5. Don't Forget During the Day
Not all mosquitoes bite at night. Some species are active during daylight hours, so daytime protection matters too.
Common Mistakes Travellers Make
- Applying repellent once and forgetting it. Sweat, humidity and time outdoors can reduce effectiveness.
- Only protecting arms and legs. Ankles, feet, neck and behind the knees are often missed.
- Assuming a beach holiday means low risk. Mosquitoes can be present in resorts, cities and coastal areas too.
- Leaving protection until you arrive. Packing the right essentials before travel is far easier than scrambling to find them abroad.
Looking for a Natural Alternative?
Many travellers want effective bite protection but would prefer to avoid harsh-smelling or heavy-feeling formulas. That is why more people are turning to natural-based alternatives that are pleasant to use, practical to pack and suitable for regular use during travel.
At incognito®, we have spent years developing bite protection designed to be both effective and easy to build into everyday routines.
The incognito® Simple Step System
We believe better protection starts with simple habits.
Step 1: Prepare your skin
Our Hair & Body Wash helps you avoid heavily fragranced products that may attract insects.
Step 2: Apply repellent
Apply insect repellent before heading outdoors to help protect exposed skin.
Step 3: Add extra protection
If you're particularly prone to bites, add another layer of protection with our bracelet, necklace, aftersun and natural deodorant.
Step 4: Ambient protection & after-bite care
Help keep your living space bite-free, indoors and outdoors, while soothing skin after bites when needed.
A Real Reminder of Why It Matters
For incognito®, this is not just a seasonal topic. Our founder, Howard Carter, contracted malaria while travelling — an experience that helped shape the brand's mission to make bite prevention easier and more accessible.
Before You Travel: Quick Checklist
✔ Is malaria a risk in this destination?
✔ Do I need anti-malarial medication?
✔ Have I packed reliable bite protection?
✔ Do I know when mosquitoes are most active there?
✔ Have I checked current health advice?
World Malaria Day Is a Good Reminder
World Malaria Day is not just about statistics. It is a reminder that awareness and prevention still save lives. For travellers, avoiding mosquito bites often comes down to not missing the basics. A few simple steps taken before and during your trip can make all the difference.
FAQs
Which countries have malaria risk?
Malaria risk varies by country and region. Always check official travel health advice before travelling.
Does insect repellent help prevent malaria?
Using insect repellent can help reduce mosquito bites, which is an important part of malaria prevention alongside any medical advice given for your destination.
Can I get malaria from any mosquito?
No. Malaria is spread by infected female Anopheles mosquitoes.
Is malaria still common?
Yes. Millions of malaria cases are reported globally each year, although risk depends heavily on location.